About us

Our price promise

“Specialist advice at no more than the cost of booking direct”

We charge you no more than you would pay if you contacted the ride direct.

- Ride Africa is part of Imagine Africa so you benefit by tapping into our combined 55 years of African expertise at no extra cost.
- Take advantage of any reduced rates passed on from our overseas partners.
- Request a breakdown into per night prices on any trip.
- We will always match a like for like quote given the opportunity.

Why Ride Africa and Imagine Africa?

“Thank you again for a fabulous trip, you made our holiday so easy, we will recommend you to all my friends!” Mr & Mrs Karlsson, Tanzania & Zanzibar, January 2008

15 years spent in Africa, 25 years experience of travel, 3 travel specialists for every country, over 100 visits to Africa. And, most importantly, an absolute passion for Africa. We will provide you with the ultimate personal service as well as the holiday of a lifetime with accommodation, activities and scenery that exactly match your ideals. Read more about our staff...

• Riding - we know the best riding holidays and safaris in Africa and will help select the best one for you.
• Accommodation – accommodation on a riding safari can vary from beautiful luxury lodges and colonial safari-style tents to just simple dome tents or no tents at all! Tell us the style in which you like to sleep and we will hopefully find a ride to fit (although of course the riding comes first)
• Guides – good riding guides can turn a standard riding trip into an insightful once in a lifetime experience. We know who they are.
• Activities – In terms of extending your time in Africa after your riding safari - there are literally thousands of providers across Africa. We know from experience the most reputable and expert providers and can help put together the rest of your trip too.
• Dining experiences – You will be amazed at how well you eat on a riding safari. Many guests complain of putting on weight whilst on their riding holiday - poor horses!
• Wildlife experiences – you can have some extraordinary wildlife encounters on horseback. The wild animals generally smell the horses before you allowing you to get that much closer than if you were on foot or in a game drive vehicle.
• When to go – we know the best times to visit every country.
• Travel – Connecting flights that only fly on certain days, travel times between lodges, whether to fly, self-drive or be chauffeured. We know all the travel logistics and will work out the best ones for you.

Contact Us

“This was a really magical trip - your suggestions were spot-on. " Mr & Mrs Rutherford, Kenya, November 2007

Contact Rose, Jo or Belinda for an initial chat. One of us will become your personal consultant depending on your chosen countries or specialist requirements.

• Call us on 020 7622 5114 – if you cannot make it to our offices then it is best to call and discuss your initial ideas in detail so that we can ensure we provide you with a personal itinerary that matches your needs.

• Arrange to visit us at our offices in Clapham Common – this is the best option giving you the opportunity to explain your ideas in detail and to immediately look at photos, brochures, maps and more. Arrange an appointment Monday to Saturday - we can arrange your appointment for after normal office hours.

• Email us on info@rideafrica.com – it is harder to get a good idea of what you are looking for by email so do remember to provide us with as much information as possible.

ATOL Proctection
We are a fully bonded tour operator which means that money paid to us is protected no matter what. The air holidays and flights shown are ATOL protected by the Civil Aviation Authority. ATOL protection extends primarily to customers who book and pay in the United Kingdom. Our ATOL number is 6607.